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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Blog RSS</title><link>yamatho-consulting.com/news/</link><pubDate>Mon, 23 Jan 2017 21:05:27 +0000</pubDate><item><title><![CDATA[Let's make Marketing and Sales talk!]]></title><link>yamatho-consulting.com/news/let-s-make-marketing-and-sales-talk/</link><description><![CDATA[The vocabulary of business is ubiquitous in contemporary society, but an understanding of its meaning is unfortunately not. It’s undeniable that the sales and marketing functions of an organization are inextricably linked, and rely on the insights provided by one another to develop a competitive strategy. However, understanding the differences between their roles in a successful business is essential to providing customers with products and services that change lives.
The above statement is a]]></description><pubDate>Mon, 23 Jan 2017 00:00:00 +0000</pubDate></item><item><title><![CDATA[Is Account Based Sales and Marketing Worth Implementing?]]></title><link>yamatho-consulting.com/news/to-blog-or-not-to-blog-blog.-of-course-wed-say-that/</link><description><![CDATA[Account-based sales & marketing (ABS&M), also known as key account sales & marketing, is a strategic approach to business sales in which an organization considers and communicates with individual prospects or customer accounts as markets of one.
Fundamental to any commercial organization trying to implement ABS&M, is the process to decide which accounts or customers, are the right ones to dedicate extra resources on. In some circles this process is called Account Based Funnel. The name is simply]]></description><pubDate>Tue, 17 Jan 2017 00:00:00 +0000</pubDate></item><item><title><![CDATA[Why is Account Based Sales & Marketing Important?]]></title><link>yamatho-consulting.com/news/welcome-to-our-blog-but-what-is-it/</link><description><![CDATA[Account-based sales & marketing (ABS&M), also known as key account sales & marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospects or customer accounts as markets of one. What this means is that if an account is important enough to have a dedicated Account Manager, why is that there is no organizational effort to support the sales effort?
Any sales organization has a list of important customers, which should be]]></description><pubDate>Fri, 13 Jan 2017 00:00:00 +0000</pubDate></item><item><title><![CDATA[Who cares about customer's needs?]]></title><link>yamatho-consulting.com/news/why-your-titles-should-be-no-longer-than-this/</link><description><![CDATA[I don’t understand what is all the fuss about customer’s needs. It is simple, they need a product I can provide, I make sure they are aware that I can provide it and, all I have to do, is make sure my price is better than the one from the competition. How do I make sure all this happens? Well, I visit and contact the customer periodically and send them the company’s newsletter religiously and I always make sure I invite my buddies to have dinner and drinks when I visit them. 

I was working at]]></description><pubDate>Fri, 16 Dec 2016 00:00:00 +0000</pubDate></item><item><title><![CDATA[The New Sales Professional]]></title><link>yamatho-consulting.com/news/6-top-tips-for-a-tip-top-blog/</link><description><![CDATA[B2B Sales reps used to look for THE mystical "decision maker" within a prospect's organization to make their pitch to. However, gone are the days when getting the CEO interested was enough to secure a sale. Firstly, even CEOs of large companies now have limited personal budget spending approval power, and secondly, they now need (and want) to include the senior executive team in the decision-making process. This, of course, makes the sales process more complicated, as there are now not only more]]></description><pubDate>Wed, 07 Dec 2016 00:00:00 +0000</pubDate></item></channel></rss>
